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LOGO DESIGN ‘MITIGO’

LOGO DESIGN ‘MITIGO’

Johan Thornqvist
How wonderful are the dreamy illustrations of Swedish illustrator Johan Thörnqvist?! His signature is drawing imaginary cities over real life photography. Such a simple concept, but so well executed here. Love it!

Johan Thornqvist

How wonderful are the dreamy illustrations of Swedish illustrator Johan Thörnqvist?! His signature is drawing imaginary cities over real life photography. Such a simple concept, but so well executed here. Love it!


Different font-sizes not only generate visual impact, but also provide readers with a hint about the hierarchy of the presented data. Huge words are the entry points, the top-level elements in the content’s information architecture and page’s hierarchy. This is a very efficient way of guiding the reader’s eyes through the page, thus working as an interface to the content.

Different font-sizes not only generate visual impact, but also provide readers with a hint about the hierarchy of the presented data. Huge words are the entry points, the top-level elements in the content’s information architecture and page’s hierarchy. This is a very efficient way of guiding the reader’s eyes through the page, thus working as an interface to the content.

Emerging from the modernist and constructivist ideals, the Swiss Style can be defined as an authentic pursue for simplicity – the beauty in the underlines of a purpose, not beauty as a purpose in itself. The principle “form follows function” became a battle-cry of Modernist architects after the 1930s. As a consequence of this principle, most of the Swiss Style craft is devoted to the minimal elements of style such as typography and content layout rather than on textures and illustrations.

Emerging from the modernist and constructivist ideals, the Swiss Style can be defined as an authentic pursue for simplicity – the beauty in the underlines of a purpose, not beauty as a purpose in itself. The principle “form follows function” became a battle-cry of Modernist architects after the 1930s. As a consequence of this principle, most of the Swiss Style craft is devoted to the minimal elements of style such as typography and content layout rather than on textures and illustrations.


This issue of GRAPHIC covers best book competitions that judge the “beauty” of the contending books. A total of eight competitions or events are included: national competitions (from the Netherlands, France, Belgium, and Sweden as well as the best-known one, The Most Beautiful Swiss Books) that reflect the book culture of their respective countries; Best Book Design From All Over the World held in Germany, which is the most representative international competition; Walter Tiemann Prize which is a unique competition focusing on typography; and Beautiful Books in Korea, which was held for the first time to select Korean books with good design.

This issue of GRAPHIC covers best book competitions that judge the “beauty” of the contending books. A total of eight competitions or events are included: national competitions (from the Netherlands, France, Belgium, and Sweden as well as the best-known one, The Most Beautiful Swiss Books) that reflect the book culture of their respective countries; Best Book Design From All Over the World held in Germany, which is the most representative international competition; Walter Tiemann Prize which is a unique competition focusing on typography; and Beautiful Books in Korea, which was held for the first time to select Korean books with good design.